Are We the Right Fit?

We work with companies facing critical product challenges, whether it’s defining strategy, scaling operations, or bridging gaps between teams. If any of the following sound familiar, Rooted in Product may be the right partner for you.

The Challenges You’re Facing

• Lack of clear product vision and strategy: You need to define or refine your direction to drive growth.

• Cross-functional misalignment: Communication between product, design, UX, and engineering is inefficient, slowing down execution.

• Scaling friction: As your company grows, your product operations, decision-making, and team structure aren’t keeping up.

• Innovation roadblocks: You’re struggling to drive meaningful transformation and keep your products competitive.

• Building and developing talent: You need to attract, hire, and nurture top product managers, UX designers, and researchers.

Who We Work With

We collaborate with companies of various sizes, industries, and business models because the product challenges listed above exist everywhere. Our agency model allows us to match the right expertise to the right problems, ensuring a tailored approach.

• Company Size & Growth Stage

  • With a deep bench and extensive expertise spanning 0-to-1 startups, growth-stage companies, and enterprise organizations, Rooted in Product ensures you have the right fractional product leader tailored to your unique challenges, no matter your company’s size or stage.

• Industry & Business Model

  • We are industry-agnostic because great product leadership transcends sectors. That said, our team has deep experience in eCommerce, FinTech, InsurTech, logistics, and supply chain management.

  • While our primary focus is B2C, we also support B2B2C and B2B companies that share similar product challenges.

Cultural Alignment

We thrive in environments where product leaders are empowered to make a difference. Companies that align with our approach often share these traits:

• A customer-centric culture that prioritizes outcomes over outputs.

• A data-informed mindset, blending quantitative insights with qualitative research.

• A leadership team that values autonomy, trust, and accountability.

Aspiring to these traits is more important to our mutual fit than having perfectly implemented them - and, in fact, it is often in helping to bridge the gap between aspiration and reality where Rooted In Product can have the greatest impact.

What Success Looks Like

Our clients typically aim to achieve:

• Significant improvements in customer experience and product outcomes.

• Measurable revenue or profitability growth through strategic product leadership.

If this resonates with your company, schedule your free consultation below to see if we’re the right partner for you.