Product Management, Prioritization, Business Strategy Brian Root-Bernstein Product Management, Prioritization, Business Strategy Brian Root-Bernstein

The Product Manager’s Guide to Prioritization

In product management, prioritization isn't just a best practice, it’s a necessity. With limited engineering resources, tight timelines, and fierce competition, deciding what to build next is a high-stakes game. Every hour spent on one feature is an hour not spent on another, and the opportunity cost of building the wrong thing can be crippling. It’s not just about delivering features; it’s about making the bold, strategic moves that will shape your product’s future and determine your company’s success. Prioritization helps you navigate these constraints by focusing on the features that deliver the most value, ensuring that every decision drives impact, aligns with business goals, and keeps you ahead of the competition.

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Product Management, Complexity, Innovation Brian Root-Bernstein Product Management, Complexity, Innovation Brian Root-Bernstein

Convolution / Evolution

The problem with unchecked and unintentional complexity is that it gradually narrows the 'solution space' — the range of future improvements, adjustments, or innovations that can be realistically pursued. Picture the solution space as a playground where designers and developers have room to explore new ideas and tackle emerging challenges. As complexity accumulates without careful management, walls begin to form in this playground, limiting the freedom to experiment and improve. Changes become riskier, and small tweaks can lead to a cascade of unintended consequences. The more convoluted the system, the fewer opportunities there are to introduce meaningful, impactful updates without further complicating the product or alienating users.

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Product Management, Regulation, Innovation Brian Root-Bernstein Product Management, Regulation, Innovation Brian Root-Bernstein

Innovating in a Loss Averse Environment

In my path to product management, I've been shaped by both luck and a diverse background in computer science, economics, and data analysis. Flexibility has been key as I’ve navigated various industries, from e-Commerce to FinTech to InsurTech. In highly regulated sectors, the challenge lies in balancing innovation with compliance, anticipating regulatory changes, and managing risks. I’ve learned that well-rounded skills and strong collaboration are essential to managing complexity and adapting effectively, especially when working within strict regulations while still driving meaningful product development.

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Product Management, Leadership, Riff Brian Root-Bernstein Product Management, Leadership, Riff Brian Root-Bernstein

From Physics to Product: The Importance of First Principles

How many of us have joined a new company and proposed a promising solution to a problem only to have it rejected with “we tried that n years ago and it didn’t work”? Or conversely, had a new executive join your company and repeat “here’s how we did things at my last company” ad nauseum? (I may or may not have been guilty of the latter in the past.) These are telltale signs of a surface level understanding. As Product Managers, and particularly as executives, we must be able to evaluate and convey the validity of ideas from first principles if we hope to maintain success across companies and over time.

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Brian Root-Bernstein Brian Root-Bernstein

Leading the Way: Strategies for Success in 2024's Challenging PM Job Market

As product leaders, we are in a unique market that has shifted drastically in the past two years leading to a difficult job market for product leaders. We've gathered product leaders who have successfully navigated this tough market recently to share their practical insights. Join your fellow senior product leaders as our newly appointed Chief Product Officers and Vice Presidents of Product share their journey through job searching, negotiating offers, and settling into their new roles. Gain practical insights and strategies to excel in the competitive 2024 PM job market.

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Brian Root-Bernstein Brian Root-Bernstein

Riffception: A Riff on Riffs

Discover the power of the "riff"—a quick, untemplatized writing approach to unblock your creativity and accelerate work. Learn how prioritizing content over perfection can help you share ideas more effectively, especially for Type A perfectionists. Get riffing today!

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Brian Root-Bernstein Brian Root-Bernstein

Building Cross-Functional Teams in Product Management, Design and UX

Creating impactful user-facing products demands robust collaboration across product management, design, and UX research teams. However, the structure of these teams often introduces processes and power dynamics that hinder such collaboration. In this webinar, I aim to give product managers, designers, and UX researchers involved in user-facing projects insights and practical tools to foster a more collaborative, innovative, and productive team environment.

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Brian Root-Bernstein Brian Root-Bernstein

Do the Little Work

Explore the importance of "little work" in product management. Learn how routine tasks, often overlooked, lay the foundation for launching impactful products. Understand why mastering these basics can transform your approach and lead to long-term success. Discover how investing in curiosity and diligence makes "Big Work" attainable and compelling.

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Brian Root-Bernstein Brian Root-Bernstein

Empathy for Product Managers

In "Articulating Design Decisions," Tom Greever emphasizes the often-overlooked need for product designers to have empathy towards stakeholders. Discover why understanding the deeper emotions and motivations of stakeholders is similarly crucial for Product Managers. Learn how building authentic, empathetic relationships with stakeholders can lead to superior product development and a more cohesive work environment.

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