Over-Indexing on Product Delivery Can Cost You Millions

​When product discovery is neglected, the costs quickly add up. In one case from personal experience, the cost was 10 person-years of effort spent on a failed launch that didn’t resolve the underlying customer problem. Despite the growth of dedicated product organizations, many product managers still find themselves constrained by waterfall delivery structures designed with little autonomy that hinders their long-term product success. Product Managers frequently lack the ability to direct their roadmaps based on product effectiveness and customer value. The root issue often lies in organizational culture, where delivery milestones overshadow customer value and experimentation.