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A fractional Chief Product Officer is a seasoned product executive who collaborates with your business on a part-time basis. Think of them as a strategic ally who brings deep product expertise and a history of successful leadership to your team, without the commitment of a full-time hire. Their role is to provide high-level insights and proven methods, helping you drive product strategy and execution in a flexible way that fits your company’s needs.
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When you bring on a fractional CPO, they become an integral part of your leadership team, but on a limited basis. Typically, this means working with your company for two to three days each week over a span of three or more months. This timeframe provides enough room for meaningful progress, whether it's launching a new product, adjusting strategy, or zeroing in on key improvements. The relationship is designed to be adaptable, aligning with the specific goals and challenges of your business.
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The primary focus of a fractional CPO is strategic direction. They tackle high-level issues such as shaping the product vision, refining product-market fit, and developing long-term product roadmaps. Additionally, they can help build out a strong product management function, nurture high-performing teams, and guide go-to-market plans. The aim is to provide clarity, focus, and momentum to your product efforts, all while ensuring they align with broader business objectives.
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While fractional CPOs are deeply involved in strategy and team development, they typically don’t take on direct people management or day-to-day operational tasks. Their role is more about providing strategic guidance and mentorship. However, supporting team growth through coaching and skill development is often a significant part of their work, helping ensure the team thrives independently after the engagement concludes.
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Fractional services are not the right fit for every business and situation. While we can give you a personalized answer if you sign up for a no-strings-attached free consultation, we also recommend that you read our guide on when to hire a fractional CPO.
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At Rooted in Product, we offer Fractional Chief Product Officer (CPO) and consulting services, including strategic planning, market analysis, product lifecycle management, process improvement, and team development. Our services are designed to optimize product management and UX design practices, clarify product vision, enahce product-market fit, and maximize team performance. Click here to learn more.
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At Rooted in Product, we provide Fractional Chief Product Officer (CPO) services to help primarily small-to-mid-size (e.g. Series A to C) B2C technology companies. Click here to see if we're the right fit for your business.
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Each company's needs are unique, and we prefer to conduct an initial assessment to validate that we can help before discussing rates. Click here to schedule your free consultation today.
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In product management, prioritization isn't just a best practice, it’s a necessity. With limited engineering resources, tight timelines, and fierce competition, deciding what to build next is a high-stakes game. Every hour spent on one feature is an hour not spent on another, and the opportunity cost of building the wrong thing can be crippling. It’s not just about delivering features; it’s about making the bold, strategic moves that will shape your product’s future and determine your company’s success. Prioritization helps you navigate these constraints by focusing on the features that deliver the most value, ensuring that every decision drives impact, aligns with business goals, and keeps you ahead of the competition.