A fractional Chief Product Officer is a seasoned product executive who collaborates with your business on a part-time basis. Think of them as a strategic ally who brings deep product expertise and a history of successful leadership to your team, without the commitment of a full-time hire. Their role is to provide high-level insights and proven methods, helping you drive product strategy and execution in a flexible way that fits your company’s needs.

When you bring on a fractional CPO, they become an integral part of your leadership team, but on a limited basis. Typically, this means working with your company for two to three days each week over a span of three or more months. This timeframe provides enough room for meaningful progress, whether it's launching a new product, adjusting strategy, or zeroing in on key improvements. The relationship is designed to be adaptable, aligning with the specific goals and challenges of your business.

The primary focus of a fractional CPO is strategic direction. They tackle high-level issues such as shaping the product vision, refining product-market fit, and developing long-term product roadmaps. Additionally, they can help build out a strong product management function, nurture high-performing teams, and guide go-to-market plans. The aim is to provide clarity, focus, and momentum to your product efforts, all while ensuring they align with broader business objectives.

While fractional CPOs are deeply involved in strategy and team development, they typically don’t take on direct people management or day-to-day operational tasks. Their role is more about providing strategic guidance and mentorship. However, supporting team growth through coaching and skill development is often a significant part of their work, helping ensure the team thrives independently after the engagement concludes.

Fractional services are not the right fit for every business and situation. While we can give you a personalized answer if you sign up for a no-strings-attached free consultation, we also recommend that you read our guide on when to hire a fractional CPO.

We offer Fractional Chief Product Officer (CPO) leadership and cross-functional product consulting services designed to drive real impact. Our expertise goes beyond playbooks and frameworks: we provide hands-on, battle-tested leadership that cuts through complexity and delivers results.

Our services include:

• Strategic Product Leadership: Fractional CPO engagements to refine strategy, execution, and team dynamics.

• Cross-Functional Expertise: Specialized consulting in UX/UI design, product research, product marketing, analytics, and operations to ensure your teams are empowered to build and scale effectively.

• Product Lifecycle & Market Fit: Evaluating and optimizing product-market fit, positioning, and go-to-market strategies.

• Process Improvement & Team Development: Establishing high-performing product teams with best-in-class workflows, decision-making frameworks, and coaching.

• Flexible Engagement Models: From fractional leadership (20-25 hours per week) to focused consulting (5-10 hours per week), we provide exactly what your business needs, when you need it.

Unlike traditional consultancies, we don’t just advise — we embed, assess, and lead. Whether you need end-to-end product strategy, UX research insights, or an operational tune-up, we bring the right expertise to solve the right problems at the right time.

Click here to learn more about our Fractional CPO services or here to view our team of fractionals and consultants.

We work with organizations navigating complex product challenges, whether it’s refining strategy, aligning teams, or driving measurable impact. If your company is struggling to define a clear product vision, experiencing misalignment between product, design, and engineering, or finding that execution isn’t translating into results, we provide the leadership and expertise to get things on track.

Some of the most common challenges we help solve include:

• Unclear product-market fit: You’re shipping, but adoption and retention aren’t where they need to be.

• Execution without strategy: Your teams are delivering, but without a cohesive roadmap or clear success metrics.

• Leadership gaps: You need senior product expertise but aren’t ready for (or don’t require) a full-time CPO.

• Scaling and optimization: Your organization is growing, and processes that once worked are now creating friction.

• Cross-functional disconnects: Product, UX, engineering, and go-to-market teams aren’t operating as a cohesive unit.

One of the biggest advantages of our agency model is our breadth of expertise. We’re not a one-size-fits-all consultancy — we are a collective of seasoned product leaders, UX strategists, researchers, product marketers, and operations specialists, spanning different industries, company sizes, and stages of growth. This means we can tailor our approach to meet the unique needs of each business, whether it’s a venture-backed startup, a scaling growth-stage company, or an established enterprise looking to recalibrate its product strategy.

Click here to see if we’re the right partner for your business.

At Rooted in Product, we believe in straightforward, no-surprises pricing. Our fractional executives and product leaders provide senior-level expertise without the overhead of a full-time hire, giving you the flexibility, strategic firepower, and executional support you actually need. We keep things simple and transparent so you can focus on what matters: building great products.

Fractional Leadership (CPOs, VPs & Senior Product Leaders)

• Monthly retainer (prepaid, flexible commitment).

• Rates: $8,000–$20,000 per month.

  • What determines the rate? Seniority, scope of client needs, and weekly time commitment.

• Every fractional engagement includes:

  • A dedicated, experienced product executive fully embedded in your team.

  • High-impact strategy, execution oversight & team development.

  • Support from the entire Rooted in Product community: fractional leaders benefit from shared best practices, strategic insights, and access to peer networks (without sharing any confidential client information).

  • BONUS: Up to 5 hours/month of client-facing support from Rooted In Product founder and Fractional CPO Brian Root at no extra cost, providing executive coaching, product strategy reviews, or additional direct advisory support as needed.

Project-Based & Advisory Engagements

• Hourly rate: $100–$300 per hour.

  • What determines the rate? The level of expertise required, project scope, and timeline.

• Ideal for:

  • Product strategy workshops & leadership coaching.

  • Roadmap audits & execution reviews.

  • Go-to-market strategy & product marketing consulting.

  • Team structure & hiring guidance.