Start by anchoring your roadmap in a clear product vision. Define the long-term impact your product aims to achieve. Without this north star, the roadmap can become just another list that lacks cohesion. The vision acts as a filter for evaluating any feature or initiative's relevance.

Your product vision should articulate the journey you're inviting users to undertake, where they, the heroes of your story, overcome challenges with your product's help. This story anchors everything else.