The impulse to move fast is powerful. Tech culture celebrates speed, iteration, and rapid execution. But there’s a difference between moving fast and moving with purpose. The best products aren’t the ones that accumulate the most features. They’re the ones that stay focused, intuitive, and built with intention. So the next time you’re faced with a new request, ask yourself: Are we moving fast and breaking things? Or are we taking the time to ensure we’re building the right thing?

Start by anchoring your roadmap in a clear product vision. Define the long-term impact your product aims to achieve. Without this north star, the roadmap can become just another list that lacks cohesion. The vision acts as a filter for evaluating any feature or initiative's relevance.