The impulse to move fast is powerful. Tech culture celebrates speed, iteration, and rapid execution. But there’s a difference between moving fast and moving with purpose. The best products aren’t the ones that accumulate the most features. They’re the ones that stay focused, intuitive, and built with intention. So the next time you’re faced with a new request, ask yourself: Are we moving fast and breaking things? Or are we taking the time to ensure we’re building the right thing?

A company sets a goal to “onboard 100 customers by the end of Q2.” On paper, it’s a textbook example of a SMART goal: specific, measurable, and time-bound. But as the quarter progresses, cracks emerge. Teams scramble to hit the target at all costs, sacrificing quality, innovation, and sustainability. Customers are onboarded, but many have a poor experience, disengage quickly, or fail to adopt the platform effectively.

What went wrong? The problem isn’t the ambition, it’s the framing. Rigid, number-driven goals often backfire, creating tunnel vision, short-term thinking, and even unethical behavior. The solution is to pair goals with meaningful constraints: parameters that balance quantity with quality and short-term wins with long-term success.

Creating impactful user-facing products demands robust collaboration across product management, design, and UX research teams. However, the structure of these teams often introduces processes and power dynamics that hinder such collaboration. In this webinar, I aim to give product managers, designers, and UX researchers involved in user-facing projects insights and practical tools to foster a more collaborative, innovative, and productive team environment.