Alex Dubois

Product ManagementProduct AnalyticsProduct Operations
Written By Brian Root

Fractional Senior Product Manager

Salt Lake City, UT

Available for:

  • Consulting (<15 hours per week)

Alex is a seasoned product leader who transforms business challenges into growth opportunities. With a track record of scaling marketplaces at Neighbor and launching high-impact products at Amazon, he specializes in user-centric problem discovery, market research, and data-driven product strategy.

Alex has successfully led products from 0-1 through hypergrowth, optimizing platforms to drive engagement, retention, and revenue. He combines quantitative insights, qualitative research, and experimentation frameworks to build products that resonate with users and deliver business impact.

With experience spanning eCommerce, marketplaces, and platform strategy, Alex thrives at the intersection of customer understanding, strategic execution, and innovation. He partners with ambitious companies to unlock their next phase of growth by aligning product vision with scalable, user-driven solutions.

Areas of Expertise:

Brian Root

Brian Root is a seasoned product management executive with a rich history at the helm of digital transformation in tech giants like Amazon and Walmart Labs. As the founder of Rooted in Product, he brings his expertise to early-stage startups and Fortune 100 companies alike, specializing in transforming product visions into reality through strategic leadership and system optimization.

https://www.rootedinproduct.com/brian-root-author-bio
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