Fractional Chief Product Officer and Founder of Rooted In Product

Brian Root is a seasoned product executive with a passion for developing impactful digital products, with extensive experience across eCommerce, FinTech, and InsurTech. He has built, led and scaled numerous cross-functional product and design teams, for companies ranging from startups to some of Fortune 100’s largest companies (Amazon and Walmart), and honed his ability to create environments that foster innovative solutions and drive growth by truly meeting users’ needs.

Fractional Senior Product Manager

Alex is a seasoned product leader who transforms business challenges into growth opportunities. With a track record of scaling marketplaces at Neighbor and launching high-impact products at Amazon, he specializes in user-centric problem discovery, market research, and data-driven product strategy.