Joanna Zander, Ph.D.
Fractional Director of UX Research
Richmond, British Columbia
Available for:
Consulting (<10 hours per week)
With over two decades of experience in UX research and design, Joanna Zander is a seasoned expert in creating user-centered digital experiences. She has led and grown multidisciplinary UX teams across industries, including e-commerce, mobile, hardware, government, and education. Holding a Ph.D. in Human Factors and User Experience, Joanna combines scientific rigor with industry expertise to solve complex design challenges with practical, user-focused solutions.
As a consultant, she specializes in UX strategy, user research, usability testing, and interaction design. She has held leadership positions at top-tier consumer and tech companies such as Amazon, lululemon, and Samsung, driving UX initiatives that balance business goals with user needs. Her leadership extends to academia, where she has taught UX principles at Simon Fraser University, Emily Carr University, and Kwantlen Polytechnic University.
Passionate about human-centered design, Joanna helps businesses translate user insights into actionable strategies, ensuring intuitive, effective, and engaging digital experiences.
Areas of Expertise:
