Joe Troderman

Fractional Director of Product Management

Chicago, IL

LinkedIn

Available for:

  • Consulting (<10 hours per week)

  • Fractional engagements (<20 hours per week)

Joe is a seasoned product leader specializing in B2B eCommerce, search, and AI-driven innovation. As Director of Product Management, Applied ML at Grainger, he led a multidisciplinary team of PMs, ML scientists, designers, and engineers to optimize website search, navigation, and AI/ML-driven relevance. He owned the vision for Grainger’s search architecture and tooling, leveraging generative AI, NLP, and human-in-the-loop systems to enhance search result accuracy and customer experience.

With over eight years of product management experience, Joe has a strong track record of driving business impact through data-driven decision-making, A/B testing, and lean project management. Prior to Grainger, he held leadership roles at McMaster-Carr, where he scaled digital content strategy, improved site engagement, and automated product page creation to increase efficiency. His work has consistently led to measurable gains in conversion rates, revenue growth, and operational efficiency.

Beyond his technical expertise, Joe is an experienced leader in team restructuring, strategic planning, and change management. He excels at aligning teams around OKRs, fostering cross-functional collaboration, and making AI/ML practical and actionable in enterprise settings. With a background spanning engineering, operations, and product strategy, Joe thrives at the intersection of technology, business, and customer experience.

Areas of expertise:

Brian Root

Brian Root is a seasoned product management executive with a rich history at the helm of digital transformation in tech giants like Amazon and Walmart Labs. As the founder of Rooted in Product, he brings his expertise to early-stage startups and Fortune 100 companies alike, specializing in transforming product visions into reality through strategic leadership and system optimization.

https://www.rootedinproduct.com/brian-root-author-bio
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