Fractional Chief Product Officer and Founder of Rooted In Product

Brian Root is a seasoned product executive with a passion for developing impactful digital products, with extensive experience across eCommerce, FinTech, and InsurTech. He has built, led and scaled numerous cross-functional product and design teams, for companies ranging from startups to some of Fortune 100’s largest companies (Amazon and Walmart), and honed his ability to create environments that foster innovative solutions and drive growth by truly meeting users’ needs.

Fractional Director of Product Management

Joe is a product leader experienced in team and organizational restructuring, AI/ML project delivery, strategic long-term planning, and change management. Joe recenters teams around data insights and OKRs to drive outcome delivery and prioritizing initiatives to drive growth in line with the company vision.