Fractional Chief Product Officer and Founder of Rooted In Product

Brian Root is a seasoned product executive with a passion for developing impactful digital products, with extensive experience across eCommerce, FinTech, and InsurTech. He has built, led and scaled numerous cross-functional product and design teams, for companies ranging from startups to some of Fortune 100’s largest companies (Amazon and Walmart), and honed his ability to create environments that foster innovative solutions and drive growth by truly meeting users’ needs.

Fractional Chief Technology Officer

Chris is a product-driven technology leader with 20+ years of experience scaling teams, launching high-impact products, and driving efficiency in complex organizations. With expertise across healthcare, financial services, edtech, and gaming, he builds technology strategies that not only align with business goals but accelerate them. He has led initiatives that expanded market adoption, streamlined regulatory processes, and automated operations to scale without added overhead. By eliminating engineering bottlenecks and improving execution speed, Chris has helped organizations achieve measurable improvements to development cycle time and throughput. Focused on alignment and execution, he ensures product and technology teams work in sync, scaling efficiently while delivering real business impact.