Fractional Director of UX Research

With over two decades of experience in UX research and design, Joanna Zander is a seasoned expert in creating user-centered digital experiences. She has led and grown multidisciplinary UX teams across industries, including e-commerce, mobile, hardware, government, and education. Holding a Ph.D. in Human Factors and User Experience, Joanna combines scientific rigor with industry expertise to solve complex design challenges with practical, user-focused solutions.

As a consultant, she specializes in UX strategy, user research, usability testing, and interaction design. She has held leadership positions at top-tier consumer and tech companies such as Amazon, lululemon, and Samsung, driving UX initiatives that balance business goals with user needs. Her leadership extends to academia, where she has taught UX principles at Simon Fraser University, Emily Carr University, and Kwantlen Polytechnic University.

Fractional Senior Content Designer

Dave Glazier is a content strategist and UX writer with a global perspective on product development, backed by a master’s in marketing and 20 years of experience across three continents. He has worked with blue-chip organizations, crafting data-driven, user-focused content that informs, inspires, and drives action.

At a major Big Tech company, Dave led a content strategy initiative that improved and localized web content reaching nearly a billion impressions annually. His focus is on seamlessly integrating content with product design to create clearer, more intuitive, and high-impact digital experiences.

Fractional Senior Product Manager

Shamsheer is a senior PM leader who has driven B2C growth at scale for companies between $3.2B-$23.4B. She has led engagement growth at Pinterest (300M MAUs) and drove 175% YoY revenue growth at Thumbtack.