Too many companies struggle with product organizations that lack alignment, efficiency, or a clear path to profitability. I help executives bridge the gap between strategy and execution, ensuring product teams are structured for success, decision-making is data-driven, and roadmaps deliver measurable business impact.

With nearly two decades of experience leading product, design, and research teams, I’ve driven transformation at companies ranging from startups to Fortune 500 giants like Amazon and Walmart Labs. I’ve scaled product teams from scratch, led multi-million-dollar digital initiatives, pioneered new business models that unlocked growth, and obtained a U.S. patent for eCommerce product classification.

As the founder of Rooted in Product, I provide Fractional Chief Product Officer services and strategic consulting to organizations looking to build high-performing product functions that drive real outcomes. Whether it’s scaling teams, optimizing retention strategies, or launching first-to-market innovations, I bring a pragmatic, results-oriented approach to every engagement.