Fractional Chief Product Officer and Founder of Rooted In Product

Brian Root is a seasoned product executive with a passion for developing impactful digital products, with extensive experience across eCommerce, FinTech, and InsurTech. He has built, led and scaled numerous cross-functional product and design teams, for companies ranging from startups to some of Fortune 100’s largest companies (Amazon and Walmart), and honed his ability to create environments that foster innovative solutions and drive growth by truly meeting users’ needs.

Fractional Chief Product Officer

Kristie is a senior executive with a proven ability to scale businesses from 0 to 1 and beyond. Whether optimizing enterprise solutions or building and scaling startup products, she combines strategic vision, technical acumen, and a relentless focus on the user to drive meaningful business impact. Her deep expertise spans eCommerce, marketplace strategy, payment solutions, and edtech. 

Fractional Chief Product Officer

Lisa is a dynamic product leader with a proven track record of building and scaling high-performing teams, launching market-defining products, and driving transformative growth. With expertise spanning edtech, healthcare, AI, and go-to-market technology, she blends strategic vision with a pragmatic, results-driven approach, delivering solutions that are intuitive, valuable, and deeply connected to customer needs. She has led initiatives that unlocked millions in cost savings, restructured product functions for greater efficiency, and shaped growth strategies that opened $150M in new opportunities. Passionate about fostering outcome-driven teams, Lisa ensures organizations scale with agility, alignment, and a relentless focus on delivering real business impact.

Fractional Chief Technology Officer

Chris is a product-driven technology leader with 20+ years of experience scaling teams, launching high-impact products, and driving efficiency in complex organizations. With expertise across healthcare, financial services, edtech, and gaming, he builds technology strategies that not only align with business goals but accelerate them. He has led initiatives that expanded market adoption, streamlined regulatory processes, and automated operations to scale without added overhead. By eliminating engineering bottlenecks and improving execution speed, Chris has helped organizations achieve measurable improvements to development cycle time and throughput. Focused on alignment and execution, he ensures product and technology teams work in sync, scaling efficiently while delivering real business impact.

Fractional Director of Product Management

Matthew has 15 years of product leadership experience in cloud platforms, data systems and analytics, network infrastructure, developer tools, and security.  Throughout his career, he has done 0-1 work, both at startups and leading new initiatives in established companies.  His product work has focused on building data-driven user experiences, and building product analytics programs to understand and drive user delight and adoption.  Prior to working in product management, Matthew was an innovator and industry leader in the early development of Wi-Fi, and holds numerous patents for his contributions to the technical standards for Wi-Fi.

Fractional Director of Product Management

Andy is a proven product leader with deep experience creating customer value and driving growth through web, mobile, platform, and data products. Well versed in multiple business models, he has led products from 0-1 stages to 10x growth, and has built and optimized product and product related teams, emphasizing value creation through customer understanding, operational excellence, quality, and innovation.