Fractional Chief Product Officer and Founder of Rooted In Product

Brian Root is a seasoned product executive with a passion for developing impactful digital products, with extensive experience across eCommerce, FinTech, and InsurTech. He has built, led and scaled numerous cross-functional product and design teams, for companies ranging from startups to some of Fortune 100’s largest companies (Amazon and Walmart), and honed his ability to create environments that foster innovative solutions and drive growth by truly meeting users’ needs.

Fractional Chief Product Officer

Manish is a seasoned product leader with a track record of driving innovation and scaling SaaS companies to successful outcomes. As SVP of Product at JRNI, Manish increased customer retention by 25% and launched the company's first AI-powered capabilities. As a member of the leadership team at Klaviyo, he helped double revenue to $300M by leading product initiatives that transformed Klaviyo to a multi-product, multi-market company. As SVP of Product, and a member of the executive team at WordStream, he helped scale the company from $5M to $50M in revenue, leading to a successful acquisition by Gannett. Manish previously held senior product roles at Demandware (acquired by Salesforce) and Art Technology Group (acquired by Oracle). He spent his early career as a strategy consultant at McKinsey, and a software engineer at Thomson Corporation.

Fractional Chief Product Officer

Kristie is a senior executive with a proven ability to scale businesses from 0 to 1 and beyond. Whether optimizing enterprise solutions or building and scaling startup products, she combines strategic vision, technical acumen, and a relentless focus on the user to drive meaningful business impact. Her deep expertise spans eCommerce, marketplace strategy, payment solutions, and edtech. 

Fractional Chief Product Officer

Lisa is a dynamic product leader with a proven track record of building and scaling high-performing teams, launching market-defining products, and driving transformative growth. With expertise spanning edtech, healthcare, AI, and go-to-market technology, she blends strategic vision with a pragmatic, results-driven approach, delivering solutions that are intuitive, valuable, and deeply connected to customer needs. She has led initiatives that unlocked millions in cost savings, restructured product functions for greater efficiency, and shaped growth strategies that opened $150M in new opportunities. Passionate about fostering outcome-driven teams, Lisa ensures organizations scale with agility, alignment, and a relentless focus on delivering real business impact.

Fractional Chief Technology Officer

Chris is a product-driven technology leader with 20+ years of experience scaling teams, launching high-impact products, and driving efficiency in complex organizations. With expertise across healthcare, financial services, edtech, and gaming, he builds technology strategies that not only align with business goals but accelerate them. He has led initiatives that expanded market adoption, streamlined regulatory processes, and automated operations to scale without added overhead. By eliminating engineering bottlenecks and improving execution speed, Chris has helped organizations achieve measurable improvements to development cycle time and throughput. Focused on alignment and execution, he ensures product and technology teams work in sync, scaling efficiently while delivering real business impact.